In a move set to rejuvenate the compact sedan segment in India, Hyundai Motor India has unveiled the 2024 iteration of its popular Aura model.
This update comes at a crucial time when the compact sedan market is facing fierce competition from compact SUVs, and Hyundai aims to solidify the Aura’s position as a stylish, feature-rich option for discerning Indian consumers.
Key Highlights of the 2024 Hyundai Aura
- Refreshed Design: The new Aura sports a more aggressive front grille, redesigned bumpers, and new alloy wheel designs, enhancing its premium appeal.
- Enhanced Interior: Upgraded cabin materials and a new infotainment system aim to elevate the in-car experience.
- Improved Fuel Efficiency: Both petrol and CNG variants have been optimized for better fuel economy without compromising on performance.
- Advanced Safety Features: Introduction of more safety equipment across all variants, including some segment-first features.
- New Color Options: Fresh paint schemes to appeal to a younger demographic.
- Connectivity Features: Enhanced Hyundai BlueLink connected car technology with more functionalities.
Variant-wise Pricing and Features
| Variant | Ex-showroom Price (Delhi) | Key Features |
|---|---|---|
| E | ₹6,29,900 | 1.2L Kappa Petrol, 5-speed MT, Dual Airbags, ABS with EBD |
| S | ₹7,19,900 | Adds 8″ Touchscreen, Apple CarPlay/Android Auto, Rear Camera |
| SX | ₹7,89,900 | Adds Keyless Entry, Push Button Start, 15″ Alloy Wheels |
| SX(O) | ₹8,59,900 | Adds Leather Wrapped Steering, BlueLink, 6 Airbags |
| S CNG | ₹8,09,900 | Factory-fitted CNG Kit, 8″ Touchscreen, Rear Camera |
| SX CNG | ₹8,69,900 | CNG with SX features, Keyless Entry, Push Button Start |
Note: AMT option available in S and SX variants at a premium of ₹70,000 over MT versions.
Market Impact and Competition
The 2024 update of the Hyundai Aura comes at a time when the compact sedan segment is facing challenges from the rising popularity of compact SUVs.
However, Hyundai believes that there’s still a strong market for well-designed, feature-rich sedans. The Aura will compete directly with:
- Maruti Suzuki Dzire
- Honda Amaze
- Tata Tigor
Unsoo Kim, MD & CEO, Hyundai Motor India Ltd., commented on the launch: “The Aura has been a key player in our Indian portfolio, and with this 2024 update, we’re reinforcing our commitment to the sedan segment.
We believe the new Aura offers the perfect blend of style, technology, and efficiency that Indian consumers desire.”
Technology and Innovation
The 2024 Aura showcases several technological advancements:
- New 8-inch Touchscreen Infotainment: Larger screen with improved resolution and responsiveness.
- Hyundai BlueLink: Enhanced connected car technology with over 60 features including remote engine start/stop, climate control, and geofencing alerts.
- Wireless Charging: Available in top-end variants for added convenience.
- Projector Headlamps: LED Daytime Running Lights (DRLs) for improved visibility and aesthetics.
Performance and Efficiency
The Aura continues to offer two powertrain options:
- 1.2L Kappa Petrol: 83 PS power, 114 Nm torque, claimed fuel efficiency of 21 km/l (MT) and 20.1 km/l (AMT)
- 1.2L Bi-Fuel (Petrol with CNG): 69 PS power (CNG mode), claimed fuel efficiency of 28 km/kg (CNG)
Both engines are now RDE (Real Driving Emissions) compliant and meet the latest BS6 Phase 2 norms.
Safety Features
Hyundai has significantly enhanced the safety quotient of the 2024 Aura:
- 6 Airbags now available in top-end variants
- Electronic Stability Control (ESC) introduced in higher variants
- Hill Start Assist as standard in AMT variants
- Rear parking camera with dynamic guidelines
- ISOFIX child seat anchors
- Impact-sensing auto door unlock
Production and Localization
The 2024 Hyundai Aura continues to be manufactured at Hyundai’s state-of-the-art facility in Chennai, Tamil Nadu.
With over 90% localization, the Aura embodies the ‘Make in India’ initiative while maintaining Hyundai’s global quality standards.
Customer Experience and After-sales
To support the launch of the new Aura, Hyundai is enhancing its customer experience:
- 3-year/100,000 km warranty as standard
- Extended warranty options up to 7 years
- Hyundai Shield of Trust maintenance package with options for up to 5 years
- Expansion of dealership and service network, focusing on smaller cities and towns
Future Outlook
The launch of the 2024 Aura is part of Hyundai’s strategy to maintain its strong position in the Indian market. Industry experts see this as a significant move:
Auto analyst Avik Chattopadhyay notes, “While SUVs are dominating the market, there’s still a substantial customer base that prefers sedans for their practicality and fuel efficiency.
The Aura’s update could help Hyundai capture a larger share of this market and potentially attract customers who are looking for a premium compact car experience.”
Booking and Availability
Hyundai has opened bookings for the 2024 Aura across its dealerships and online platform. Deliveries are set to commence from September 2024, with Hyundai promising minimal waiting periods.
Hyundai Aura 2024
The 2024 Hyundai Aura represents a significant update in the compact sedan segment.
By offering a refreshed design, enhanced features, and improved efficiency, Hyundai is not just updating a product but reaffirming its commitment to the sedan market in India.
As Indian consumers continue to seek value-for-money propositions with a premium touch, the new Aura seems well-positioned to meet these expectations.
Its success could potentially reinvigorate interest in the compact sedan segment, offering a compelling alternative to the ubiquitous compact SUVs.
Moreover, the high level of localization in the Aura’s production underscores Hyundai’s long-term commitment to the Indian market.
This approach not only helps in competitive pricing but also contributes to the growth of India’s automotive manufacturing ecosystem.
As the automotive landscape in India continues to evolve, with increasing emphasis on safety, technology, and fuel efficiency, the 2024 Aura appears well-equipped to meet these changing demands.
Its launch marks an exciting new chapter not just for Hyundai, but for the compact sedan segment in India as a whole.